Instagram Launches #RealTalk Campaign To Help Those With Mental Health Struggles

The impact of the outbreak has been a stark reminder about the importance of mental well-being. According to a recent Ipsos survey, 44% of Malaysians said that their mental wellness has been affected since the pandemic began. This points to the urgent need for a broader conversation about mental health and well-being in Malaysia.

In response to that, Instagram launched its #RealTalk campaign today to help address the state of mental well-being in Malaysia and to support mental health organisations and communities, enabling influential creators to connect with these experts so they can generate wider awareness on the issue, especially in the Covid-19 era.

Instagram is collaborating with NGOs, experts, and content creators to spark conversations about mental well-being in an effort to further normalise and destigmatise the subject.

“We want Instagram to be a place where you can find reliable information from your favorite accounts. #RealTalk is designed to bring experts, creators, and communities together to have an open conversation on mental health, create a safe space for Malaysians to express and navigate the challenges, and find the support they need at this difficult time,” said Philip Chua, Head of Instagram Public Policy, APAC.

The campaign kick-started with a panel discussion on “Normalizing and destigmatizing mental well-being in a digital world”, featuring Philip Chua, Head of Instagram Public Policy, APAC, Anita Abu Bakar, President of Mental Illness Awareness and Support Association (MIASA), Azran Osman-Rani, CEO and Co-founder of Naluri, Muhammad Hafiz ‘Slurpee Crank’ Hamzah, Video Content Creator, and Ariz Ramli (Caprice), Hip Hop Artist and Entrepreneur. The session was moderated by local celebrity Che Puan Sarimah Ibrahim.

Instagram has also introduced Instagram Guides, a new feature to more easily discover recommendations, tips and other content from creators, public figures, organisations and publishers on Instagram, which will be first used for wellness content from respected organisations and creators.

These are the new set of features for people to build a positive experience on the platform.

  • Messaging Controls: Control who can message you directly and who can’t message you at all.
  • Tag and Mention Controls: A setting that allows people to choose if everyone, no one or only people they follow can tag or mention them in a comment, caption or Story.
  • Hidden Comments: Instagram has started testing a new feature that automatically hides comments similar to others that have been reported.
  • Expanded Comment Warnings: Instagram is also expanding comment warning to include an additional warning when people repeatedly attempt to post potentially offensive comments.
  • Bulk Comment Management: People can select up to 25 comments at one time and bulk delete them.
  • Pin Your Favorite Comments: People can pin three comments to the top of their comments on a feed post.

In Malaysia, mental health NGO, MIASA Malaysia and digital health platform, Naluri are the first to create Instagram Guides to educate people on the importance of looking after well-being, maintaining connection with others or managing anxiety or grief. To view a Guide, visit the profiles of MIASA Malaysia and Naluri, then tap the middle icon to view their Guides.

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