It’s easy to find sexy photos and funny memes on Instagram. But this is set to change starting today because Instagram is reducing the spread of posts that are inappropriate but do not go against the Community Guidelines. For example if a post is sexually suggestive but isn’t depicting a sex act or nudity it can still get demoted. For meme’s that doesn’t show hate speech or harassment but is in bad taste, lewd, violent and hurtful it will get fewer views.

Instagram noted, “this type of content may not appear for the broader community in Explore or hashtag pages.” This could affect the ability of creators to gain new followers.