HP Inc. Malaysia has debuted a range of new Latex large format print solutions to help print service providers diversify their offerings and meet more challenging customer needs.

The HP Latex 700 and 800 series is bringing a suite of features that enable PSPs to be more agile, tackle ambitious projects and take on the highest value work. The new portfolio is also to give fast workflows that help businesses hit deadlines, while sharpening their sustainability edge.
“The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects – safe in the knowledge their work will deliver,” said Kareen Lee, Market Country Lead (Singapore, Malaysia, Indonesia), Large Format Business, HP.
The new HP Latex range consists of four devices – the HP Latex 700 and 800, and the HP Latex 700W and 800W which offer white ink capability for the first time in this category. It is the whitest white ink in the market that does not yellow over time, producing neater outlines and adding more contrast.
Meanwhile, updated printheads possessing more nozzles and producing speeds of up to 36 m2/hr (388 ft2/hr) allow the HP Latex 800 and 800W to offer 50% higher productivity levels compared to previous HP models which means printing on the 700/800 Series will deliver with vivid colors and finer image and text details, even at faster print speeds.

HP PrintOS also enables PSPs to monitor and control their print fleet using a cloud-based interface they can use virtually anywhere, anytime.
The new Latex’s products proceed in building HP’s long-lasting commitment to sustainable printing due to the 85% of customer’s demand. All four devices in the HP Latex 700 and 800 series use the HP Eco Carton which is a cartridge made with cardboard material, reducing the amount of plastic used by 80%. HP’s water-based inks are also kinder to the environment.
HP has also introduced an updated Latex Print and Cut portfolio that is fully compatible with the Latex 700 and 800 Series. Equipped with the latest Raster Image Processor (RIP) software and completely new contour cutters, the devices allow for improved usability to make jobs easier and more intuitive than ever for signage and decorative printed applications.
Those new portfolios are HP Latex 335 Print and Cut Plus Solution, HP Latex 315 Print and Cut Plus Solution, HP Latex 64 Plus Cutting Solution and HP Latex 54 Plus Cutting Solution.

The updated features are optimized cutting accuracy through the enhanced Optical Position System (OPOS) configurations. Basically, the updated HP Print and Cut Plus Solution enables print jobs to be identified and cut with precision, with enhanced Optical Position System.
Aimed at enterprise and mid-market companies, as well as print reprohouses serving the architecture, engineering and construction industries, the new HP PageWide XL devices provide fast, simple, and secure solutions.
With the 4200 and 5200 models boasting a larger front panel – increased to 15.6 inches (from 8 inches) – it is easier for users to preview real-time scans and undertake more complex printing tasks.
The new PageWide XL solutions respond to security issues with new features to protect businesses in an increasingly connected world; including HP SecureBoot, Whitelisting and HP Connection Inspector – making the new PageWide XL range the world’s most secure large format printers.

The HP Latex 700 and 800 Series, the updated HP Latex Cut and Print Plus Solution, and the new additions to the PageWide XL portfolio, are expected to be available from all major markets starting February 2.



