Haier Group, a global leader in digital transformation and home solutions, has launched the 7th Haier Global Fans Festival in Kuala Lumpur, offering Malaysians a five-day pop-up experience at Pavilion Bukit Jalil – The Piazza, Level 3.
Spanning 2,600 square metres, the festival invites visitors to “Champion Your Haier Life” through interactive sports activities including badminton, football and tennis mini games. Fans also stand a chance to win exclusive Haier gifts throughout the day.
“What started as a digital celebration for Haier users has now grown into a global brand movement connecting millions of fans worldwide,” said Fan Jing, Managing Director of Haier Malaysia.
Fan Jing added, “As we celebrate the 7th Fans Festival, we honour our loyal users while looking ahead to create smarter living, deeper connections and shared growth.”
The festival doubles as an immersive showcase for Haier’s latest innovations. Malaysian consumers are among the first to experience products such as the Space Fit Refrigerator, L+ Series Washer-Dryer, UV Cool Colour Air Conditioner, M80 QD-Mini LED TV and a preview of the upcoming triple-drum washing machine.
Live product demonstrations, share-and-learn sessions, creator-driven activations and exclusive fan rewards highlight the event, emphasising Haier’s commitment to smart living excellence. Customers who spend a minimum of RM5,000 on Haier products during the festival will receive exclusive Liverpool FC jerseys.
Haier continues to strengthen its position in Malaysia, commanding an expected 11% market share and 93% brand awareness, the highest among Chinese home appliance brands. Premium product sales account for more than 38% of its local business mix. Globally, Haier has ranked No. 1 in Euromonitor International’s Global Major Appliances Brand Retail Volume for 16 consecutive years and is among the World’s 500 Most Influential Brands for 21 years.
The 2025 Haier Global Fans Festival runs from 17th to 21st December and is open to all Malaysians, with free entry to explore future-ready smart living solutions.
