Customers can enjoy even more benefits on GrabRewards. Grad announces more rewards from over 150 merchants, including Malaysian flagship partners such as AirAsiaGo, Juice Works, Domino’s Pizza and Watsons. With 55 million mobile downloads, it opens up a new way for Grab merchant partners to market through the largest customer loyalty programme across Southeast Asia.
“This is an important step in the development of the GrabPay wallet,” says Jason Thompson, Head of GrabPay. “With our new expanded GrabRewards programme, we’ve created an ecosystem in which our customers stay loyal because a ringgit spent with Grab is more valuable than a ringgit spent elsewhere. For our partners, it’s exciting to see GrabPay become a real revenue driver. During our soft launch in the last month, a number of our merchant partners have hit their redemption targets four times over already.”
GrabRewards consists of four loyalty tiers: Platinum, Gold and Silver for Grab’s top riders, with all other passengers placed in the Member tier. Previously, partner rewards available on GrabRewards were universal and offers were standardised. With the new and improved GrabRewards, Platinum, Gold, Silver and general GrabRewards members now will receive exclusively targeted and relevant rewards.
The new and improved GrabRewards currently features the following F&B, hospitality, lifestyle and retail brands, travel and service-related apps as well as attractions and destinations:
- 1 Cup Power Juice from Juice Works for 1200 points
- 1 personal Domino’s pizza for 1400 points
- RM5 Watsons cash voucher for 725 points
- RM50 off hotel bookings via AirAisiaGo for 1500 points
- 1 set of Shiseido Waso travel kit for 3300 points
