Grab has unveiled GrabRewards, Southeast Asia’s first regional loyalty programme for ride-hailing passengers, capping off a successful year for Southeast Asia’s leading ride-hailing company. In a year where it launched GrabPay, its in-app payments solution and grew its user base from 10 to 27 million in the last year, the beta launch of GrabRewards aims to thank passengers for their continuous support and make Grab rides even more rewarding for everyone, everywhere. GrabRewards is available from this week for selected passengers in Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam.

Specifically in Malaysia, passengers can earn points when they take all regular GrabCar and GrabTaxi rides and redeem Rewards, which include free and discounted Grab rides. GrabRewards consists of four loyalty tiers: Platinum, Gold and Silver for Grab’s top riders, with all other passengers placed in the Member tier. Passengers selected for the beta launch will be placed in one of the four tiers with their total GrabCar and GrabTaxi rides from the last six months determining the tier they start at. Points are calculated based on the vehicle type and ride service, distance travelled and the total fare paid. All regular GrabBike, GrabCar, GrabShare and GrabTaxi rides in all the six countries using cash payments or GrabPay without the use of promo codes earn points towards GrabRewards.

Platinum passengers are eligible for priority allocation where they will be given preference for their ride bookings. In addition, an exclusive and dedicated Platinum customer experience hotline number accessible within the app provides immediate assistance to Grab’s top customers will be available in the coming weeks. Further privileges from Grab and its Reward Partners will be progressively unveiled for different GrabRewards tiers in the coming months.

Group Vice President of Marketing for Grab.

Passengers can browse and redeem Rewards from Grab and Reward Partners on the Rewards catalogue that is accessible directly within the Grab app. Rewards from Grab consists of discounted or free rides including special offers for rides to and from airports, as passengers rely on Grab as their trusted mobile travel companion around Southeast Asia. At launch, participating Reward Partners include the following F&B, hospitality, lifestyle and retail brands, travel and service-related apps as well as attractions and destinations. Here are the participating brands in Malaysia: Agoda, Althea, dahmakan, Flexiroam, Fraser Hospitality, ServisHero, Reebonz, Uniqlo

Passengers participating in GrabRewards are able to access the Rewards catalogue and redeem Rewards using the following steps:

Step 1: Check your GrabRewards tier and select “Go to Rewards” to browse the Rewards catalogue.

Step 2: Explore the Rewards catalogue for rewards from Grab and our Reward Partners.

Step 3: Select any Rewards from the catalogue to view, bookmark or redeem.

Step 4: Tap on a Reward for more details. You can choose to redeem a ride straight away.

Step 5: Upon redeeming a ride, users will be automatically taken to the booking screen with the discount reflected.