The biggest search engine was slapped the biggest antitrust fine ever thus far, as the European Union (EU) fined Google a whopping € 2.42 billion (at print time, €1 = RM 4.84) for breaching antitrust rules. This is due to the search company’s algorithm that puts its own shopping services results above other competitors on their page. This is EU’s largest fine so far.

The European Commission said the world’s most popular internet search engine has 90 days to stop favoring its own shopping service or face a further penalty per day of up to 5 percent of Alphabet (Google’s parent company) average daily global turnover. The fine, equivalent to 3 percent of Alphabet’s turnover, is the biggest regulatory setback for Google, which settled with U.S. enforcers in 2013 without a penalty after agreeing to change some of its search practices.

“What Google has done is illegal under EU antitrust rules. It denied other companies the chance to compete on the merits and to innovate. And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation,” European Competition Commissioner Margrethe Vestager said in a statement.

This could be a setback for the company in EU as it also facing another potential antitrust ruling with its Android mobile operating system, which some are claiming that the popular operating system is restricting competitor software from running at their fullest potential on mobile devices running Android.