Bendable by up to 100 degrees, the portable headset will not lose its shape or break, even when carried in a small bag or pocket. Available in Black, Blue and Ivory, the Samsung U Flex headphones are engineered with two-way speaker units that consist of 11-millimeter woofers and 8-millimeter tweeters that can deliver powerful bass, deep mids and clear highs.

With the integrated Active Key, users can utilise various functions such as the Clock, Timer, Samsung Health, Favorites and Samsung voice assistants such as Bixby with the touch of a button.

If users choose to activate the Active Key, the headphone will either play back the selected results, or summon up a personal voice assistant with a supported app.