First you could post pictures, then videos now live streams. Facebook is becoming a one stop centre for all your social media need, Meerkat, Periscope, this is your nemesis. Facebooks new feature will allow millions of users to bring photos and videos to life with Live Video and collages of their favourite collection, but there is more this feature is capable of doing.

Testing the experience on a selected users in US on iPhones, Live lets fans on the site to see videos in real time. Potential to evolve to more than just friends sharing their dinner videos, the new feature could become a hit with those on Facebook recording live events and sharing on their wall. A popular video could go viral, or the algorithm could pick up the video and start sharing it on other peoples walls reaching to even more people.

The feature works when the user tap on Update Status and then select the Live Video icon, write a quick description and choose the audience that you want to share with before going live. During the broadcast, the number of live viewers can be seen, the names of friends who are tuning in, and a real-time stream of comments. Once the broadcast is ended, it will be saved on the timeline and can be deleted or kept for later viewing.

Like a TV channel you can also subscribe to a particular broadcasters video feed and get notified the next time he/she goes live, you can also discover live videos from your friend and public figured you follow right in news feed.

The social network company is also introducing a new way to share experiences captured from the camera phones by grouping photos and videos that were taken together into a scrolling, moving collage.

Facebook is truly embracing mobile with many new features suited well for phone users, the new service build with the millions on mobile sharing and viewing their posts and uploading on the social network. With Live Video another layer is added to the popular channel creating possible higher viewing time among audiences and the cherry would be the site becoming the fastest and widest breaking news channel on the planet.

High level of administration is required to ensure no unwanted video that could cause unease among viewers get posted, YouTube has an army of personals shifting through thousands of vide every hour before allowing permitable ones on its site and they have the luxury of time. This is live!