Facebook is introducing new solutions targeting businesses who can take advantage of its global reach of over 1.2 billion on its social network platform. The cross border solutions can help firms reach beyond their local shores to global markets without the concerns of language.
Its new interface can choose to include multiple languages in one campaign, and Facebook will match the right language to the right person, at the right time. This solution also makes budgeting across different languages easier, as it will optimise for the best performance based on total budget and campaign objective.
Apart from language, companies also need to know the type of audience their campaign is reaching out to and if they the similar to the segment their target to in their current local market. Facebook has tools to find the best potential customer in a new country using multi-country lookalike audience and even target down to cities with multi-city targeting.
For example, LifeCell a company that used the platform and its tools managed to grow its business 83% and is now in 40 countries. Companies can look to insider information on cross border advertising and how past campaigns performed with comparative data provided by Facebook.