Global cloud communication platform Infobip, has just launched an omnichannel customer engagement hub to enable businesses creating personalised interactions with customers; “Moments”.
A study by CCW Digital Research has found that 96% of businesses now understand the importance of serving customers in their preferred channels; while 87% have active plans to honour customer channel preference.
Hence, “Moments” is built for businesses to interact with customers. Those interactions are for advertisements, shopping cart pending items and sending personalised greeting cards.
“Moments” aims to aid marketers and brands create highly effective campaigns that reciprocate with customers personally by providing a 360 view of the customer and unifying today’s most popular communication applications onto a single platform.
Businesses can reach their customers on their preferred channels regardless of location with Infobip’s mobile first approach. These include chat apps, SMS, email, voice, mobile apps, websites, and emerging channels such as Rich Communication Services (RCS).
To put it simple, “Moments” makes it easier as a cross-channel campaign management and also unified customer data by using multiple sources. Other than that, it offers smarter audience segmentation and dynamic marketing automation. “Moments” also comes with powerful analytics so businesses can optimise customers interaction by setting goals.
“Having great customer engagement is taking front row seats in today’s digital economic environment. We see more customers expecting high level of personalization and consistency across all touch points with their preferred brands.
Moments” was created to meet these expectations. It is designed to give marketers the added advantage to having valuable insights into their customer’s engagement journey and ability to add a human touch to meaningful digital interactions. We are here to help businesses elevate their digital customer experience,” said CS Gill, as the Country Manager at Infobip Malaysia.
“Moments” was developed to offer marketers the added benefit of having valuable enthusiasms into their customer’s engagement journey and ability to add a human touch to meaningful digital interactions. The Country Manager of MrSpeedy Malaysia, Mr. Chun Hean Goh spoke that as pandemic been testing SMEs nationwide, omnichannel solutions can aid businesses to communicate with customers.
Moments surely will be the customer centric product that blend technology, relevance and convenience for greater customer engagement.
