The banking sector is facing the biggest challenges since its existance since the Roman times, this time the threat is immenent and is does not have a form. Technology is the invisible tsunami, disrupting everything it sweeps across. Having turned the taxi industy upside down and placing newspapers in a coma, digital disruption is heading towards old school banking.
CIMB, Malaysia’s banking conglomerate is well aware of the coming changes and has pledged RM 75 million over the next three years to arm its staff from all levels with digital skills under its CIMB 3D Academy. Premised on digital, data and disruption – the academy is aimed at helping the banking group embrace the Fourth Industrial Revolution and propel its digital ambitions via a Group-wide people development initiative. The objective is to equip its 36,000-strong workforce with digital knowledge and skills appropriate to their jobs, by end-2019, through an estimated two million staff learning hours.
The 3D Academy’s objectives are three-pronged: to enhance the digital quotient in all job roles; to enable the Group’s digital transformation; and to build an agile, innovative, tech-savvy workforce across the board. To this end, its competency framework will be anchored on various pillars including digital world awareness; agile & entrepreneurial thinking; and data science & analytics / data-driven decision making.
Tengku Dato’ Sri Zafrul Aziz, Group CEO, “As a leading ASEAN universal bank, CIMB has always prioritised our most valuable asset, our people. With the fourth industrial revolution fast eclipsing existing digital revolution, we want to make CIMB the most powerful incubator possible for the development of talent, to propel the Group’s next growth phase. In tandem with the digitisation of our core with a data-first principle, the CIMB 3D Academy is a crucial component to help us develop a workforce with the right skillset to help achieve our digital ambitions.”
Through the Academy, staffs will be trained for agility, adaptability, creativity and an open mind to, among others, think like an entrepreneur and disrupt conventional thinking, in order to identify and reap opportunities to improve the Group’s value proposition for its 13 million customers and stakeholders. A core group of roles to be developed include emerging ones such as agile leader, agile coach, scrum master, scrum product owner, and tech geek. Other digital-centric roles include data scientist, data engineer, data analysts, design thinker, UI/UX designer, as well as digital marketer.