Chris Hook of AMD Joins Intel as Poaching Continues

Chris Hook, a lifelong AMD employee until three weeks ago, is now working for Intel. Intel are giving Hook a brand new position, marketing lead for visual technologies and dGFX products. This comes right after the news of Jim Keller joining Intel too; Keller was the lead designer of the AMD Zen architecture.

chris hook amd intel

Chris Hook had been with AMD since they were still called ATI. He was only recently in charge of marketing the Radeon brand. It appears as though Intel most likely want him to lead a driving strategy for the eventual launch of Intel’s own discrete GPU.

Raja Koduri, former Senior VP and Chief Architect of AMD Radeon, was one of the first to jump ship. With Jim Keller as well as Chris Hook by his side, Intel may have just assembled a dream team of GPU designers.

Only time can tell if this means Intel can come up with a GPU to disrupt the current NVIDIA-AMD monopoly.

(Source: eTeknix)

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