A person who understands camera and imaging will know that photography is not just about taking pictures but what to do after. The most sophisticated smartphone today still lacks the complication and ingenuity of a conventional camera, if you’re a buff we suggest investing in a good camera to preserve those moments worth printing and enlarging. Understanding the need for such an interest, Canon today launched the EOS M10, the newest addition to the EOS M range of mirrorless interchangeable-lens cameras. The model pairs superior image quality associated with a EOS DSLR with the convenience of a point-and-shoot compact and to make it convenient the models offer a chic design and light weight (approximately 301 grams).

For added performance the camera comes with the new compact EF-M15-45 mm f/3.5-6.3 IS STM lens with a tilt type LCD touch screen that extends to 180 degrees,it has a intuitive user interface that enables selfies from different angles. Photographers also benefit from an enhanced user experience with its Creative Assist editing capabilities and connectivity features.

“The EOS M10 is a lifestyle camera that combines the straightforward experience found in Smartphone cameras with Canon’s latest DSLR technology for superior image quality,” said Donny Ling, Director of the Imaging Communication Products Division of Canon Marketing (Malaysia) Sdn Bhd. “For Smartphone camera users looking to hone their photography skills, the EOS M10 opens up a world of creative possibilities and accessibility to a great variety of EF lenses.’’

New EF-M15-45mm f/3.5-6.3 IS STM lens

There are three lens kits, featuring the new EF-M15-45mm f/3.5 – 6.3 IS STM lens available in Graphite and Silver.

With a lens retraction mechanism, the EF-M15-45mm f/3.5-6.3 IS STM is the lightest, most portable, and compact standard EF-M zoom lens at just about 130 grams. With a focal length equivalent to 24mm – 72mm on a full frame, it produces high quality images favourable for travel, landscape, and even everyday moments. The Stepping Motor (STM) technology ensures silent and smooth AF especially during movie recording.

A Sleeker EF-M55-200mm f/4.5-6.3 IS STM lens in Silver

The second bundle includes the reintroduction of the EF-M55-200mm f/4.5-6.3 IS STM lens for telephoto coverage, which will feature a sleek silver finish.

The third bundle features the EF-M15-45mm f/3.5-6.3 IS STM and the ultra-compact moderate wide-angle EF-M22mm f/2 STM pancake lens for landscape photography.

Pricing and availability
The Canon EOS M10 with new EF-M15-45mm f/3.5 – 6.3 IS STM lens is now available for purchase at recommended retail price of RM1,999.

Product Specifications 

EOS M10

Image sensor:                                   18.0 mega-pixel APS-C CMOS sensor
Imaging processor:                          DIGIC 6
ISO speed:                                          100-12,800 (expandable to 25,600)
Continuous shooting speed:       4.6 fps
Maximum video quality:               1920 x 1080 (Full HD
AF:                                                         Hybrid CMOS AF II
LCD:                                                       180 / 45 degrees tilt type touch screen, approx. 1.04 million dots
Connectivity:                                     Wi-Fi, NFC-enabled
Dimensions:                                       108 mm in length, 66.6 mm in breadth and 35.0 mm in depth
Weight:                                                Approx. 301 g (CIPA standard