Be Bold, Be You!; Pomelo and TikTok Launch An Exclusive Streetwear Collection

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Be Bold, Be You!; Pomelo and TikTok Launch An Exclusive Streetwear Collection

Southeast Asia’s omnichannel fashion platform Pomelo is eager to disclose its latest liaison with TikTok. Pomelo joined TikTok on February 24 to launch the first ever collaboration among them in Southeast Asia, Pomelo x TikTok.

Covered with the theme ‘Be Bold Be YOU’, the vibrant, expressive collection encapsulates the creative diversity of the TikTok brand, and the authenticity of the individuals within the community.

Through the 13-piece collection, both brands hope to inspire Gen Zs and Millennials to boldly express themselves through a mix and match of unique, contemporary fashion. As a generational statement, Pomelo and TikTok are empowering young women to embrace their personal styles with positivity by expressing themselves in a way that exudes creativity, confidence, and originality.

You can look forward to seeing a striking and fun assortment of streetwear-inspired separates emblazoned with TikTok’s logo, printed mesh tops, and pieces splashed with the brand’s signature colours of Red, Light Aqua, and White. To round off the collection, there is an array of tinted shades and mini crossbody bags, must-have accessories to elevate and complete any street look.

Pomelo is also excited to present the #BeBoldBeYou TikTok challenge for all fashion enthusiasts from February 24 to March 5. Users can participate by styling their favourite looks and exhibiting multiple facets of their personal style, be it bold, expressive, or confident.

This collaboration sees TikTok’s mission to inspire creativity and let joy come to life by featuring a community of TikTok users who are fearless, unique, and proud to show off their originality and authentic true selves to the world, online and offline.

The fans and TikTok creators are invited to participate. The most creative entries will stand a chance to get their hands on the full collection and win prizes worth up to USD$300.

To celebrate the launch as well, Pomelo will be hosting a special shoppable Livestream Show on the Pomelo App and Facebook page on February 24, where pieces from the collection will be unveiled for fans to get a closer look at the coveted collection.

Pomelo x TikTok Collection will be exclusively available on Pomelofashion.com, on Pomelo App, and in-stores from February 24, in Thailand, Singapore, and Malaysia. Prices start at RM 75.