Apple Seeks Lower Rate with Record Labels

Apple Inc. is reducing record labels’ share of revenue from streaming (which covers Apple Music and iTunes) as part of negotiations to revise the company’s overall relationship with the music industry. The record label’s deals with Apple expires at the end of June and is likely to be extended if the parties can’t agree on new terms by then.

The negotiations would bring Apple closer to the rate Spotify Ltd. pays labels and allow both sides to adjust to the new realities of the music industry.

Speaking of Spotify, things are looking well for the music-streaming service as they recently negotiated a new deal with Apple Music to lowering their take from the service even further, provided Spotify’s growth continues.

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