Two of the biggest video streaming company Amazon and Google will be collaborating to have their respective apps in each others platforms, ultimately forming an alliance to dominate global screen time.
Clearly responding to the phenomenal growth experienced by Netflix, the announcement in the coming months will see the YouTube app on Amazon Fire TV devices and Fire TV Edition smart TVs, as well as the Prime Video app on Chromecast and Chromecast devices and across Android TV device partners.
“We’re excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our customers convenient access to the shows and movies they love,” said Andrew Bennett, Head of Worldwide Business Development for Prime Video.
For Amazon, users will be able to sign in to their existing YouTube account, access their full library of content, and the standalone YouTube TV and YouTube Kids apps will launch later this year on Fire TV devices. Chromecast and Chromecast built-in users, along with Android TV users, will have access to the Prime Video catalog including the latest seasons of Amazon Originals like The Marvelous Mrs. Maisel, Hanna,Homecoming,Bosch, Catastrophe and The Grand Tour,along with Amazon Original movies like Donald Glover’s Guava Island, and Academy Award-nominated films like The Big Sick and Cold War. Prime Video offers users exclusive features like X-Ray as well as access to 4K titles included with Prime at no additional cost.
With Prime Video users can also rent or purchase titles or choose from more than 150 Prime Video Channels including Showtime, HBO, CBS All-Access, Cinemax and STARZ.