Often times, drivers get distracted while driving when a notification appears on their phones, despite numerous reports and accidents and warnings and campaigns and…..

Well, you name it we’ve heard it. Samsung is taking a more practical approach. According to TechRadar, Samsung developed an Android app called In-Traffic Reply, which helps drivers respond to messages without needing to take your hands off the wheel.

The app relies on a phone’s GPS to detect when a user is riding a bike or in the driver’s seat. And if a call or a text message comes through, an automated “I’m driving, so I cannot answer at the moment” message is sent back to the contactee.

The message can be customised – users can choose an animated image or edit the default message as they choose. But no details to what will happen with the app if you were just a passenger.

This move was after a survey commissioned by Samsung Netherlands shows that a third of Dutch drivers occasionally use their phones while driving or riding a bike, with most respondents stating social pressure as a reason for immediately responding to calls and texts.

The app is currently in beta and is only available to Dutch users for the time being, where users can sign up to give it a test run.

The full version of the app is expected to be available on the Google Play Store starting mid-May.