So, Samsung is doing a lot to keep you driving safe, and now keeping children safe. They recently pushed out a parental control app to help parents keep track of time spent, and limiting usage of phones.

The app is designed in a way that teaches children when to use or put down their phones, with a rewards system built in. Great idea, except the baffling thing is – the app is called Samsung Marshmallow.

Naming sense aside, children can set their own goals and meet those based on smartphone etiquette. When certain goals are met, they get ‘Marshmallow’ points, and lose the points if they did something wrong. Points can be accumulated in exchange for gift cards to use in the shop.

According to the app page, here’s what it can do.

• A child can earn Marshmallow points when he uses his smartphone properly and loses the points when he does not.
• A child can set daily smartphone usage time limits himself.
• Parents can choose apps that they do not want their child to use from the apps installed on the child’s smartphone.
• Parents can set bedtime to help make sure a child has a good night’s sleep.
• Marshmallow mode allows a child to use only 8 apps. You can reduce smartphone usage in Marshmallow mode.
• In a home with Marshmallow, a day’s smartphone usage status is provided. Parent and child can check daily and weekly reports for more detailed usage information.
• Marshmallow provides Badges and extra bonus Marshmallow points when a child observes smartphone usage rules.
• When a child has enough Marshmallow points, a child can ask the parent for a gift card to use in the gift shop.

As of now Samsung Marshmallow is available only for Samsung Galaxy users, on Galaxy S8 / S8 + / S7 / S7+ / S6 / S6 Edge / S6 Edge+ / S5 / Note5 / Note4 / A5 / A7 / A8 / A9 / J3 / J5 / J7.

Other potentially supported Samsung devices would have to run on HD resolution and above, with Android 5.0 Lollipop and later.