Amazon’s Echo smart speakers is getting an unusual addition. Echo Look is a camera powered by Alexa that is designed to be your fashion assistant.

It’s meant to take photos and videos, for when you feel really on point with your #OOTD and just want to share on social media.

What is impressive is when you’re unsure about your outfit, the Echo Look’s Style Check service blends AI algorithms with fashion specialist advice to provide a second opinion.

Of course, being realistic (sceptical), it’s Amazon. It’s a cheeky but smart way to get you to shop for more clothes, although it’s helpful to get some fashion tips if your wardrobe needs a little update to modern day. The more feedback you provide, the better Style Check gets at determining what outfits work.

Worry not, The Echo Look is still a standard Echo and isn’t just a fashion advisor. It still does all the usual Alexa functions, including smart home control.

Although, you can’t just click on a link to buy though. Amazon is currently selling the $200 (Approx RM 870) Echo Look on an invitation-only basis. You can request an invitation if you want in, but there’s no guarantee that you’ll get one.