Zoom Gaining Traction In Asia-Pacific

Zoom Video Communications, Inc. recently announced key business momentum updates for the Asia Pacific (APAC) region, including its growing partner ecosystem, customer success highlights, and new additions to its senior leadership team across the region. The company highlighted the strong growth of Zoom’s solutions and presence in key APAC markets including Australia and New Zealand, ASEAN, China, Hong Kong SAR, India, Korea, and Taiwan, led by Ricky Kapur, Head of APAC, Zoom (pic above).

“This comes as APAC undergoes a critical transformation into a hybrid future, driving demand for secure, seamless, and connected experiences across virtual and physical channels,” the company said in a statement.

“This is accompanied by an explosion of digital-native organisations born in the digital age and in the cloud, underpinned by the rise of a generation who has grown up in the presence of modern information technology. As an integrated and robust communications platform, Zoom’s capabilities across meetings, chat, phone, rooms, events and contact centre – all within a video-first paradigm – help to address these evolving needs and provide a unified platform experience.”

While customers desire hyper-personalisation and total convenience across virtual and physical touchpoints, the integration of video capabilities via the Zoom platform has allowed a range of organisations, spanning a variety of sectors including healthcare, education, and financial institutions, to reimagine the customer journey. Similarly, to meet employee demand for greater flexibility and freedom of choice, Zoom enables the ‘work-from-anywhere’ workforce, providing the technology required for enhanced collaboration, productivity, and inclusivity in hybrid teams.

“APAC has always been a strategic region for Zoom’s international growth,” said Ricky Kapur, Head of APAC, Zoom. “The potential for this region is enormous, propelled by a new generation of digital natives that will spur APAC’s transformation into a thriving digital economy. We have been and will continue to be committed to supporting our partners and customers here as they transition successfully to a hybrid world. With the expansion of our operations and teams in the region, we look forward to continually delivering an unmatched pace of innovation, empowering our customers to leverage new opportunities and overcome challenges – both quickly and securely.”

Company Updates

  • Expanding Zoom’s Regional Presence with Senior Leadership Appointments: Zoom has welcomed several new additions to the senior leadership team across various business functions in key APAC markets, demonstrating the company’s commitment to further growth in the region. Zoom recently added to its ranks:
  • Lucas Lu, Head of Asia (ASEAN, South Korea, Hong Kong SAR, and Taiwan). Lu joins Sameer Raje, General Manager and Head, India and SAARC, and Michael Chetner, Head of ANZ to drive business traction in the respective territories within APAC. Lu is an industry veteran with over 20 years of experience, serving multiple leadership roles in global organisations across the technology, oil and gas and telecommunications sectors.
  • Cathy Yum, Head of Marketing, APAC, brings two decades of experience in building high-performing teams and delivering business goals and objectives for some of the world’s biggest technology giants. Yum plays a pivotal role in driving Zoom’s go-to-market strategies. 
  • Gina Kuek, APAC Leader, People Experience Business Partner, comes with a wealth of experience in developing people and creating positive workplace cultures, and will champion Zoom’s culture of care as it expands across Asia.
  • Jacob Pereira, Head of Partners, APAC, is responsible for Zoom’s partner ecosystem and overall channel growth in the region. He has served in senior leadership positions in high performing technology companies. 
  • Raj Natarajan, Head of Customer Success, APAC, comes with a proven track record of driving innovation and transforming business outcomes with some of the world’s most successful brands. In his current role, Natarajan oversees Zoom’s customer success initiatives in the region with a strong team of Customer Success Managers.
  • Supporting a Diverse Ecosystem of Partners: As an advocate of joint success, Zoom continues to empower and grow its partner ecosystem throughout APAC. The company recently announced the launch of its Zoom Up Partner Program, which will expand benefits for partners in the region and make it easy to grow their business with Zoom.
  • Enabling Innovation to Deliver Enriched Experiences: Zoom is accelerating the region’s innovation and helping organisations create and grow their businesses on the Zoom platform. In APAC, these organisations include Australian retail platform Brauz; Vietnam’s business communication platform GapoWork; Singapore-headquartered ed-tech platform LingoAce; and Indonesia’s largest cellular operator Telkomsel. Through the Zoom Developer Platform, developers, platform integrators, service providers, and customers are able to easily build apps and integrations, or integrate Zoom’s core technology into their products and services to deliver enriched video experiences to their end users.
  • Advancing Digital Transformation with Key Customer Successes: Regionally, Zoom is trusted by customers across a wide range of verticals. From redirecting the trajectories of the future of work, education and events, to driving the hybrid transformation of the banking, healthcare and retail sectors, the company’s customer-first philosophy has helped organisations of all sizes solve their business issues seamlessly and reliably. To date, Zoom counts amongst its customers Kellett School, the British international school based in Hong Kong; Mediacorp, Singapore’s largest content creator and national media network; India’s healthcare platform Shyft; Indonesia’s Ministry of Communications and Information Technology (KOMINFO), which leveraged Zoom for its nationwide hybrid launch of the Digital Literacy Program in 2021. Most recently, Singapore’s Integrated Health Information Systems (IHiS) worked with Zoom to integrate video call workflow into teleconsultations across three healthcare clusters, National University Health System, National Healthcare Group and SingHealth.
  • Strong Growth in Zoom Rooms, Zoom Phone, and Zoom Events: Beyond its core video communications offering of Zoom Meetings and Zoom Webinars, Zoom has seen strong demand in the region for products like Zoom Rooms, Zoom Phone, and Zoom Events. In FY22Q4, Zoom closed its largest Zoom Rooms deal in APAC with a customer deploying more than 3,300 Zoom Rooms to drive hybrid work across their offices. Just last year, Zoom Events was leveraged for several high-profile occasions in the region, including the Facility Management Forum 2021 organised by Indonesian government taskforce SKK Migas and Zoomtopia 2021, the company’s annual customer conference.
  • Strengthening Zoom’s Presence in the Region: Earlier this month, the company also announced a new technology centre in Chennai, India. This facility adds to Zoom’s existing technology centre in Bangalore, India, and 21 co-located data centres across the globe, including in Singapore, India, Australia, Japan, and Hong Kong SAR in APAC, along with a Singapore-based research and development (R&D) centre.

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