XOX Media Sdn Bhd signed a Memorandum of Understanding with DGB Networks Sdn Bhd to collaborate in the deployment of up to 1,000 next-generation Artificial Intelligence (AI) Vending Machines.

Having more than 2 million subscribers and 9,000 dealers, XOX Bhd’s venture into AI Vending Machines as a direct channel will increase its existing footprint.

Through its partnership with DGB Networks Sdn Bhd, XOX will be able to provide more to the AI Vending Machines.

These include digital content to be displayed and managed, increased reload touchpoints for XOX mobile, eWallet users and others.

Not only will the AI Vending Machines carry XOX’s products, but it’ll also have other fast-moving sundry essentials. This provides opportunities to bundle products together and promote a cashless environment.

Together with XOX’s eSIM and eWallet bundles, it enables the company to increase digitisation across the board with increased efficiency.

With a 3-phase business plan, the collaborating parties will eventually move into AI-based targeted digital advertising, therefore expanding regionally within XOX’s existing partnerships.

Phase 1 will see the immediate deployment of all vending machines throughout Malaysia. It will be deployed in urban environments as it has high requirements for convenience and digital adoption.

Phase 2 will see upgrades to the existing footprint that involves machine learning. This includes AI marketing and partnership branding.

There will also be plans for a cooperative structure for franchising the vending machines to keen individuals or businesses. XOX will be focusing on its existing dealers to increase its footprint.

Phase 3 will dovetail to expansion across the region led by XOX’s existing partnerships in Thailand and Indonesia.

Included in this phase are all technological advances, upgrades and interactive media across all vending machine networks, providing a digital ecosystem of AI targeted marketing.