webe a name that will take some time to get used but with the efforts initiated by the former P1 marketing team will in no time be as common as Maxis or Celcom have started their pre-launch marketing campaign, called ‘850 by webe a concept to engage the consumers ahead of the launch of its commercial plans.
During the launch event, the new telco that has yet to hatch, deviced a campaign whereby consumers can download the “webe850” app from the App Store or Google Play to join a competition that is giving away RM6 million worth of prizes, including a full year of free data. The network is about to launch very soon, when asked on the specific dates, Chief Marketing Officer, Lau Shu Wei was coy and only managed to hint that it would be before end year, we suspect by August.
On the teaser campaign, consumers who win rewards can choose between keeping the rewards they won, or giving it to their friends by sharing a unique QR code on their social platforms. The first friend to scan that QR code will be able to enjoy the benefits of that reward. This form of giving and sharing holds deep in webe’s brand philosophy, evident in their April 13 launch of webe Community.
Shu Wei continues, “the 850 by webe campaign gives users a taste of the new mobility brand’s philosophy and excitement even before products are officially launched.
“When we announced webe in April, many were surprised we weren’t launching any plans yet. This was intentional. We want to do things differently – not charge into the market with gigabytes, price plans and contracts. We have no interest in being the “no 5” telco or “just another telco.” In line with TM Group’s aspiration, we aim to be Malaysia’s true Convergence Champion – differentiating ourselves from the pack by providing a holistic convergence service,” said Lai.
“Today, we’re something entirely different. We want to engage consumers differently – we want members, not customers. And as a brand we want to touch on the communal energy in Malaysia to make positive change happen in Malaysia. This is why we designed the 850 by webe campaign to be centered around not just getting rewards, but giving rewards back to your community,” he added.
The telco is offering top prizes including: a private Island getaway, a private car and chauffeur for a year, a castle stay and more than 100 winners will get the chance to win one year’s worth of free data. ‘850 will last for seven (7) weeks, with each week offering different activities and rewards.
As for the name 850, the number relates to the spectrum the network operator will be riding on, 850 mhz allows signals to penetrate walls and closed areas, thus expect good indoor coverage from these guys.
