There is no such thing as free app without any strings attached, smartphone users would have by now realise this. Lets face it, solution providers need to recoup their investment and if we have been thinking that its going to be gratis forever must be naive. Waze the traffic navigation system that has eased many of us from reaching office late or avoid congested roads has just introduced Brand function into its favourite bar.  

What this means is that users can include these brands into the navigation map and they will be shown prominently on the screen, directing you to their destination if you need to go there. First to jump on board is petrol station brand, Petron. 

“Petron is pleased to partner with Waze to help customers find the easiest and quickest way to a Petron station. By using the app, customers can view our latest product offerings so that they don’t miss out on any of our fun and rewarding campaigns and promotions,” said Puan Faridah Ali, Head of Retail Business Petron Malaysia.

“We are thrilled to partner with Petron and offer Waze users additional conveniences on their daily commute. This partnership allows them to find the closest Petron to them within seconds,” said Edward Ling, Country Manager of Waze Malaysia.

Users can search for the closest Petron station, tap into its location page and tap on the heart icon which is placed at the centre of the page.