Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles.
The China based company will consecutively sponsor the FIFA Confederations Cup 2017, 2018 FIFA World Cup hosted by Russia, FIFA Confederations Cup 2021, and 2022 FIFA World Cup in Qatar. The FIFA Confederations Cup 2017, which will begin on June 17th, marks the start of Vivo and FIFA’s cooperation.
The Vivo logo will appear during every match on field advertising boards, event tickets, press release backdrops, and other key promotional areas. In return, FIFA has rights to special marketing programs such as the right to invite guests to be Vivo phone photographers during pre-match player warm-ups.
The smartphone company also noted that they will introduce a customised FIFA World Cup phone to offer a one of a kind experience for Vivo consumers and football fans. Additionally, FIFA staff will use Vivo smart phones on-site and the FIFA Confederations Cup 2017.
Senior Vice President of Vivo, Mr. NI Xudong said, “Football is a sport full of passion and wonder, creating happiness for the millions of football fans across the globe. The spirit of football is about rigorous and constant progress. As a global sponsor of the World Cup, Vivo hopes to strongly associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful, and international brand image.”
