Based on the most recent report from Canalys, vivo has regained the top smartphone vendor position in Malaysia market and arose as the top in Southeast Asia market in Q4 2020, in which it recorded a 25% of unit share with 4% annual growth and 21% of unit share, respectively.
vivo has developed a series of mobile products favoured and trusted by consumers with continual consumer insight-driven R&D and innovation efforts. It has been recognised as one of the most favourite brands (Bronze Award) in the Communications Device category at Putra Brand Awards 2020.
vivo has concluded the year 2020 remarkably, emphasising on the importance of user-oriented innovation in the smartphone industry.
Last October, vivo marked the official entry into 6 countries which are France, Germany, Italy, Poland, Spain, and the United Kingdom at the online media event. vivo also unveiled its partnership with UEFA, for the upcoming, as well as the 2024 UEFA European Football Championship on the event.
Last July, vivo has exhibited its capabilities in product innovation especially with the launch of X50 series, the world’s first smartphone with built-in gimbal stabiliser, in which it has recently won 16 awards for its industry-leading mobile imaging technology.
vivo also is focusing on 4 long tracks: image, design, performance, and an interactive operating system, through continuous technical investment to form its own differentiated competitiveness. The recent announcement of the long-term strategic alliance with ZEISS will further bolster vivo’s leadership in the smartphone industry.
vivo has also been manufacturing products that are ready for the next generation of connectivity, as a leader in 5G, has filed over 2,000 patents for 5G innovations by the end of 2020.
The developments were made alive by a strong R&D network across nine innovation centers and supported by research teams worldwide, mirroring the vivo’s dedication to understanding regional consumers and in-depth localization within many markets.