In a recently published a report by Canalys, Vivo broke its previous record of 4.5 million to 5.8 million smartphones shipped to India achieving an 18% market share currently, up from 10% from the previous year and remaining third in overall market share in the sub-continent.
Canalys is an independent data analyst company based in Singapore. They focus on smart market insights to IT, channel and service provider professionals around the world.
According to the report, Canalys Analyst Shentao Jin said Vivo’s growth stamina is commendable and its current trajectory will see it move up to second in overall market share by the end of 2019.
Vivo focusses on the market for smartphones priced within the range of INR10,000 (approximately RM594) to INR15,000 (approximately RM891). It’s prime-shipping smartphones this quarter were the Vivo Y17 and Vivo Y91, which shipped over 1.5 million units in Q2 2019. This isn’t a surprise considering the amount of new smartphone users with Tata’s affordable Jio plans. The Entry-level smartphone is a popular choice in India, as Vivo shows here. Not too sure about their market pentration in Malaysia though, which I assume is less so than India’s.
Xiaomi currently is the market leader, followed by Samsung, Vivo, Oppo and Realme respectively. The Indian smartphone market is expected to consolidate around the top five brands, which currently hold 88% of the market, up from 80% last year.