UEM Sunrise Berhad, one of Malaysia’s property developers and developer of Iskandar Puteri, together with Grab Malaysia, the region’s leading online to offline mobile platform inked a strategic partnership to drive a cashless culture in and around Publika and Iskandar Puteri. The partnership which will see Grab offering its full suite of services to benefit the business objectives of retailers, whilst changing the dining and shopping experience for customers.
As part of the partnership, UEM Sunrise will assist Grab to ensure that a significant number of their tenants will adopt GrabPay as one of their preferred cashless payment method. In doing so, this enables merchants to not only do away with the worry of handling huge amounts of cash at the end of the day, but also be more focused on servicing their customers and have better visibility and transparency of daily transactions. Moreover, with almost one in two Malaysians having the Grab app, merchants can also tap into the wide variety of Grab users. Plan B, Red Revenge, Baskin Robbins and TeaLive, have been GrabPay merchants since the launch of the mobile wallet.
In addition to establishing Publika and Iskandar Puteri as a cashless environment, Grab will be providing a designated waiting area for passengers as they wait for their rides.
Grab Malaysia’s Country Head, Sean Goh shared that one of Grab’s secret recipes to its success is by seeking out like-minded partners who share the same vision for a more progressive and convenient lifestyle for their customers. “As a homegrown tech-enabled company, we are heavily invested in making our customers’ lives more convenient by addressing their everyday needs, from transport to food deliveries and even in-store payments by a singular payment platform. In doing so, we are able to help shape a new Malaysia that supports innovation economy where micro entrepreneurs such as our drivers and merchants, especially our local small established brands can flourish,” said Sean.
