The symbol above represents infinity, in this case you would have probably seen this sign together with a slogan “Unlimited Ideas” on billboards across the city. If the colour did not give a clue, than you should know that this is the new brand slogan for U Mobile.

Customers have been used to U Mobiles “Unlimited” deals proposition like unlimited data, music and games, so it just apt that the telco now makes the slogan its de-facto differentiating factor compared to the others. The symbol also represents the number 8 which is the default prefix number 018 incidentally is also the Cantonese pun for Good Fortune Everyday.

With the additional spectrum allocation, U Mobile is looking promising as a bona-fide fourth operator in the country. with its aggressive network expansion and continues to roll-out its own dedicated 4G LTE towers to dense areas in the country. Being a late entrant, the telco is trying hard and we have to give encouragement for all its efforts given the fact that the current offerings by the big boys of cheaper plans has to be mostly attributed to U Mobile for their disruptive approach.