Music, Arts and culture are known to be pacifiers of the soul, an outlet for the desperate to break free. As one famous person describes; …these are the greatest communication in the world, even if one does not understand the language they still know a good performance or show when they see or hear it.

Knowing a thing or two on communicating and connecting, U Mobile has also been an ardent supporter of the artistic scene. Expanding their involvement in music, the telco has just signed up as the main sponsor for Urbanscapes 2017 and will also be involved in upcoming musically inclined events including Upfront concerts, Good Vibes Festival and topping-off with Ed Sheerans Malaysian Tour. This kicks-off following the recently launched branding campaign Unlimited Ideas by U Mobile. Marked under Unlimited Ideas Groove Calendar, the series of event will start with Urbanscape from now till 21 May and will run for every weekend at various location in Klang Valley.

On stage moving to the beat at the launch, Jasmine Lee, CMO U Mobile contends that music plays a big part in their customers life and that they have made it as a central offering with services like the MusicOnz. The app offers unlimited music streaming from various popular sites. A fun filled calendar is in store for fans with Urbanscape, Upfront and Good Vibes Festival, but the icing on the cake has to be Ed Sheerans Malaysian tour, the English singer songwriter will be in KL in August and U Mobile will be hosting exclusive ticket deals including exclusive backstage passes for lucky fans.

Loads of activities and promotions have been planned out throughout the event dates with F&B vouchers, Grab discounts to the venues, charging stations and photo walls for the selfie moments with the stars.

More information on the events will be soon unveiled on the U Mobile website www.u.com.my in June.