Malaysian’s would be familiar with the brand TP Link for their reliable network equipment which is likely in many homes for more than a decade, while the company has been involved in providing these solutions and grown to become a global leader in this segment, they have also diversified of late to various other sectors.

The company has just released a series of smartphones under the Neffos brand name and is also active expanding in the smart home space, in view of the dynamic shift the brand is also experiencing a transformation resulting in a fresh change.

“Over the past 20 years, TP-Link’s R&D team has consistently evolved to meet the needs of our tens of millions of customers. Now, we’re embarking on a new journey to meet the needs of today’s connected lifestyles,” said Jeffrey Chao, chairman and president of TP-Link. “As our product portfolio continues to grow, it is time for our brand to follow suit. We’re excited to introduce the new TP-Link to the world in the coming months and we can’t wait to bring our customers more dynamic products and enhanced experiences.”

The older font type and tagline were reminiscence of a early tech era, however if you look at the new tagline, “Reliably Smart,” it retains the first word and associates the company’s move into smart products.

With the new identity TP-Link positions itself as a smart, progressive and evolves from networking homes to connecting consumer lifestyles. More announcements are expected at the upcoming IFA, Berlin where the brand will be prominent with possible new smartphone introduction and smart home products.