Tinder has knocked Netflix out of its top grossing, non-game mobile app position. This change came about since Netflix decided in December to stop paying “Apple tax”. Netflix does’t allow new users to sign up and subscribe to its service through iOS. This also cost Apple hundreds of millions in lost revenue per year. Netflix’s app was the world’s top-earning, non-game app since Q4 2016. New users have to sign up through Netflix’s website before they can use the app on mobile devices instead of giving up to 15 to 30 percent cut of subscription revenue.

Sensor Tower, an app store intelligence firm estimated Netflix had earned $853 million in 2018 on the iOS App Store. A 30 percent cut would have been around $256 million. However, after the first year, subscription apps only have to pay out 15 percent to Apple. But Netflix had a special deal, it only had to pay 15 percent from the get-go. Netflix pulled in $216.3 million globally on both Apple App Store and Google Play in Q1 2019, down 15 percent quarter-over-quarter from $255.7 million in Q4 2018.

On the other hand, Tinder’s revenue grew by 42 percent year-over-year to reach $260.7 million in the first quarter, up from $183 million in Q1 2018.