ROGER is a newly launched car service app which aims to service cars in every capacity imaginable. 

The app, which launches in the Klang Valley today, is branded as a 360 degree car ownership app that innovates on existing car service offerings by speeding up delivery of auxiliary services. 

The app allows users to call for assistance in the event of breakdowns that covers pretty much everything under the sun (battery fixes,jump-starting and tyre replacements). 

Not only that, the app doubles as a way to remind users on their loan payment schedule, car service reminder and vehicular condition tracker. Additionally, the app also functions as a marketplace for parts, accessories for the vehicle. 

Basically, ROGER is an integrated platform that allows the automotive industry to digitise their offerings, and make car ownership safer and more practical for all users.

The founding member of ROGER, Kevin Lim started the company as a response to experiences of industry giants facing issues relating to the high costs in maintenance of a brick and mortar that inevitably lead to less room for fruitful marketing. 

This and having been in a near fatal accident in the past spurred Kevin into action as he leveraged the experience and network of automotive and ICT experts to create the ROGER platform. 

Contextually, growth prospects for ROGER are also positive. Malaysia has been experiencing a growth of 3.02 million vehicles on the road since 2017. According to the Malaysia Automotive Association, there are now 31.2 million vehicles as at December 2019.

“While there are centres that may not operate professionally, there are many more that do and those centres do not have the means to expand their market potential as they rely on word-of-mouth. This is where ROGER can help. The user can safely choose our lineup of service providers, that have all been filtered through for quality assurance. At the same time, it would act as an added source of income for merchants by expanding market base,” explains Kevin.

The company has created two separate apps ROGER 360 for consumers to request for emergency services and ROGER Squad, which supports mechanics, repairmen and responders.

They are launching today with their 1st phase deployment covering car breakdowns and towing, tyre replacements, battery replacements and jumpstarts, petrol refuels and accident response.

New users will receive a RM20 voucher that can be redeemed for any service offerings from the app. 

The app is available on both Android and iOS formats via Google Play Store and Apple App Store respectively.