Spotify recently announced that CrowdAlbum had joined its team. The acquisition of CrowdAlbum will enhance the development of products that help artists understand, activate, and monetize their audiences.

CrowdAlbum aggregates photos and videos from artists’ performances. As a whole, The albums give artists a visual history of their tours and help them identify and connect with their most passionate fans. The CrowdAlbum team shares Spotify’s passion for serving artists, working with over 1,000 artists and venue partners in the US.

Charlie Hellman, VP Product at Spotify, in a press released said: “We’re working every day to find ways to tighten the connection between artists and their fans. The CrowdAlbum acquisition is the latest way Spotify is investing in helping artists find and engage their audiences on and off Spotify, especially around the ever important business of touring.”

CrowdAlbum will be joining a team of highly focused individuals at Spotify. The team is known for building various products for artists across the world. The products are aimed at understanding their Spotify listeners and concerts to promote artists shows to relevant fans.