Sony has been relentless with the pursuit in carving a proportionate market share in the billion dollar imaging business. Since dropping the PC business, focus has been on staple revenue generator like the gaming and camera. While the Playstation has already matured and journeys on its own path, the Cybershot and Alpha are nascent in their field and require much hand holding. After all the business was adopted with the acquisition of Minolta camera division back in the 2000’s.
Now flourishing under a new team, the mirrorless Alpha’s are dominating the market and giving the likes of Canon and Nikon long time strangle holders in the industry, cold sweats. Reveling on the success, Sony is not pausing on the momentum, with the Cyber-shot HX350 a high-zoom camera with a portfolio of a DSLR.
A compact camera, that’s both fun and serious, the model will be an ideal option for those graduating from their smartphones. Having mastered taking portrait, food, landscape on the tiny lens of the mobile device, for improved picture quality limited in the devices, naturally enthusiasts would want to pursue their hobby with affordable and performance centric camera. The HX350 fits the bill, with Zeiss Vario Sonnar T fixed lens, zooming range is remarkable in the camera with a huge 50x optical – corresponding to 24mm wide angle to 1200mm super telephoto (equivalent in 35mm format).Clear Image Zoom doubles maximum magnification to 100x, bringing the farthest object the eye can see right up to your face.
Optical SteadyShot cuts handheld wobbles for crisper stills, rapidly shifting a group of lens elements to correct for the slightest hand tremors. Intelligent Active Mode keeps Full HD videos equally sharp and blur-free with Sony’s proprietary frame analysis technology.
The Exmor R CMOS sensor with 20.4 megapixels and speedy BIONZ X image processing engine manages shooting handheld indoors or in low light with crisp, low noise images and give Full HD video footage in 24p shooting mode.
The HX350 will go on sale in Europe in Janaury 2017 retailing at approximately €450 or just under RM2500.