SoCrwd, a unique avatar-based virtual world application has enabled online social gathering and virtual public event to take place in a more creative manner especially during these uncertain times.
The virtual platform gamifies the experience for consumers through the addition of avatars, points, interactables and sociables, all of which are set in a creative environment built to facilitate a fun, engaging experience and a seamless transition from the offline world to the online world.
The app’s social features enable users to interact with other users while doing things like meeting up with friends, going to their favorite event, remotely visiting a branded concept store, and more.
Ken Chai, Chief Executive Officer of Adnology Labs, said, “SoCrwd comes in to create an endless possibilities for marketing efforts, campaigns and events without the worry of the current circumstances and violating SOPs, whilst benefiting brands and consumers. SoCrwd hopes to provide brands, businesses and talents the necessary tools to not only sustain, but to grow as well.”
“There are a lot of one off virtual events websites and applications, but what we have built through SoCrwd is a content-driven virtual platform for brands, businesses and consumers. We also want to create more opportunities for content creators, working with different industries, especially the creative and events industry, to allow for the creation of interesting consumer-centric content, experiences and events that keep consumers coming back for more,” Ken added.
The launch of the app, sees two well-known brands in their league come together to bring the idea to life. Adnology Labs, a branding and execution based marketing firm with focus on the forever generation, well known for bringing Malaysia’s favourite pop-up market, Artbox, and Magnus Games Studio, a Malaysian indie game developer.
SoCrwd promotes “Cross-Reality” branding strategies, such as combining online and offline activities where customers can play games on SoCrwd and receive incentives in the form of perks from the brand offline, and vice versa.
“We are not trying to create a temporary solution for events, but a complement to on-ground social events in the future as we move deeper into the digital age. We will continuously be working on developing the platform as we go to make sure that we provide new and improved features with every learning and discovery we come across,” Ken added.
SoCrwd will be available to both Android and iOS users in Malaysia on May 27th 2021 onwards whereby users can login and complete daily missions for coins, customise avatars, host public and private rooms for friends or a larger gathering, join public spaces to meet other people and explore new worlds.
