The #FINDDALI campaign initially puzzled netizens. Billboards, street art and social media posts showcasing Dali with a random question have been popping all over the city. It featured questions that pique up interest levels. The question trail lead users to the #FINDDALI online platform. Users can submit their queries and expect a witty and informative response from Dali.

Powered by SOCAR, Dali seeks to become Kuala Lumpur’s first smart transportation aide. The service gives commuters access to a bank of mobility related information. This includes car loans, cheapest spots to park and petrol prices. With that, it hopes that with Dali by your side, moving around the city has never been easier.

The platform is backed by an AI (artificial intelligence) engine and a multiflex community that cares about the future of mobility. The #FINDDALI interactive platform will provide answers to daily transport woes.

“To put it simply, Dali is YOU and every other person who is a part of the multiflex transportation matrix. It is a community first platform built for the community of multiflexers and is powered by the community,” says Leon Foong, CEO of SOCAR (below).

“What ultimately differentiates car-sharing and traditional car rental is really the community of multiflexers out there who decide to embrace car-sharing and drive up utilisation of an otherwise under-utilised asset. #FINDDALI is our way of giving back to this community and really saying thank you by giving them a voice to shape the future of the cities they live in.”