A record 318 million visitors went on Lazada during its week-long 7th Birthday celebrations; 200 Realme 3 phones snapped up within 3 minutes
Lazada, Southeast Asia’s leading eCommerce and “Shoppertainment” (Yes I added the inverted comma’s because I can’t bring myself to take the word seriously) platform recently turned 7 and they celebrated in style, drawing 318 million visits during its week-long Birthday celebrations, which was culminated with a 24 hour shopping extravaganza that brought in a record breaking 15 times worth of normal day sales across the region.
The Lazada 7th Birthday Sale saw Malaysian shoppers use their Lazada Wallets 4 times more compared to the same period during last years 11.11 Shopping Festival, with over 6,000 transactions taking place per minute. Sellers across Lazada Malaysia raked in on average 15 times their daily sales. Lazada Malaysia’s 8 warehouses had to extend their operating hours to cater to the massive volume of orders, ultimately packing a staggering 6,000 items per hour. The first order was packed at 00:11am, with the first delivery reaching customers at 8:24am. Talk about efficiency.
“This is just the start of many exciting initiatives we are planning to help build successful eBusinesses and strengthen the eCommerce ecosystem in Southeast Asia. With Lazada emerging as Southeast Asia’s top shopping app by active users in 2018 and higher adoption of Lazada Wallet as the preferred method of payment, we are confident that we are heading in the right direction,”
Leo Chow, CEO of Lazada Malaysia.
Some of the highlights from their week long birthday bash include the brand new, terribly titled “LazGame” feature which release on March 21. Shoppers logged onto the Lazada app as often as six times per day to play the in-app games in order to score more deals. Over the course of seven days, more than 2.5 million people played the games, with nine in ten collecting cupcakes that can be redeemed for discounts or vouchers.
The best-selling categories during the shopping extravaganza were Home Appliances, Mother & Baby and Health Beauty. Which is no surprise really given the kind of deals that are normally on Lazada. Top brands by category include the likes of Maybelline, Laneige, Xiaomi, Dettol, Dyson, PediaSure, Huggies, Clarks, Milo, and Royal Canin.
As the clock struck midnight, some of the fastest selling items included over 37,000 kg of Milo in the first 2 hours, 200 realme 3 phones within the first 3 minutes and Domino’s Pizza vouchers selling out within the first 5 minutes. Thats pretty mindblowing if you ask me. I mean, that’s a lot of Milo. We sure do love our Milo though. Be sure to check out Lazada for the latest steals and deals.