Shopee’s Cahaya Raya campaign will be offering prizes totaling over RM1.5 million! Some of the prizes include a ‘Rumah Impian’ (dream house) worth RM350,000, a Honda HRV worth RM100,000 as well as a Volkswagen Polo worth RM80,000. In order to stand a chance, you’ll need to play the Ketupat Raya in-app game, a collaboration with Visa. The campaign happens 3 May-17 June and features exclusive deals and up to 90% discounts on over 100,000 products.

Shopee also conducted a pre-Raya survey from 2 to 9 April to gain a better insight of Malaysians’ shopping habits leading up to the Raya period. Almost 140,000 Malaysians responded to the survey. This survey helped shape Shopee’s Cahaya Raya campaign.

Some of the interesting things Shopee found include:

“Our Cahaya Raya campaign was launched in response to the insights we derived from the survey. Users can shop a wide variety of over 100,000 products at up to 90% off, across popular categories including Fashion, Health & Beauty, Home & Living and many others. Also, as Hari Raya is all about celebrating at home with family and loved ones, we decided to add some cheer by giving away a ‘Rumah Impian’ (dream house) and two cars as part of this campaign. We hope to make it a dream come true for our lucky winners,” says Ian Ho, Shopee’s Regional Managing Director.

Shopeeis also partnering leading brands including Nestle, XES Shoes, honor Malaysia, Maybelline, Watsons, ASUS, Petpet, Universal Traveller, and many more. This helps provide a bunch of sweet deals during Shopee’s Cahaya Raya campaign peaks at 3-6 May and 24-27 May.

“With technology becoming an integral part of Malaysians’ lifestyles, they have shifted their shopping behaviour from offline to online. Based on VisaNet data, eCommerce spend by consumers is growing more than twice of face-to-face transactions. During this festive season, we believe in creating the best partnerships, such as Shopee, to provide benefits that are relevant for Malaysians and are committed to promoting the growth of electronic payments in Malaysia,” says Ng Kong Boon, Visa Country Manager for Malaysia.

There will also be Shocking Sale flash deals that will happen to 5 times a day. Shoppers stand a chance to win other prizesn too like Shopee coins, vouchers, televisions, portable irons, and many more! Shopee hopes these giveaways will make this Raya celebration more joyous.

For more information on Shopee, you can click here. You can take a sneak peek of the upcoming Cahaya Raya campaign by clicking here.