Imagine being able to visit a museum and with a touch of your mobile screen you can instantly get information about the artifacts, history and other relevant information that can add to the experience. That possibility is no longer impossible, with Samsung’s citizenship initiative called Culture.Connect users of smartphones can now connect with their communities through heritage and culture like never before.
A first if a kind programme spearheaded by Samsung Southeast Asia & Oceania, Culture.Connect aims to celebrate the distinct aspects of the culture and heritage of each market across a variety of cultural passion points including Landscapes & Landmarks, Food, Arts & Culture, and Music.
“We understand that our histories and evolving cultures are major factors to the nation’s success, and these are things that we at Samsung take pride in. Leveraging on our technology, we believe that we can help create positive change by ensuring that Malaysia’s rich history continues to flourish, while bringing together generations and communities. We also appreciate the strong support from the Ministry of Tourism and Culture Malaysia and collaboration with our partners such as Islamic Arts Museum Malaysia, Perbadanan Muzium Melaka, PETRONAS Twin Towers, Pinang Peranakan Mansion and Galeri Diraja Tuanku Ja’afar for making this initiative a success,” said Lee Sang Hoon, President of Samsung Malaysia Electronics.
Part of the roll-out of is a location-based augmented reality application called ‘Culture Explorer’ that allows users to learn about Malaysia’s heritage. Built with unique features tailored according to the local communities in Malaysia, the app functions like a personal virtual tour guide to explore interesting landmarks around the country. Culture Explorer encourages all Malaysians to rediscover our precious cultures while simultaneously serving as a good platform for local and foreign tourists to senjoy Malaysia’s unique culture and heritage.
The service is made possible with the support of Ministry of Tourism and Culture Malaysia, and various stakeholders of the landmarks features like the Islamic Art Museum and The Stadthuys.
Malaysia targets to receive a total of 30.5 million tourists from around the world with a projected revenue of RM103 billion.
‘Culture Explorer’ is compatible with all Android smartphones and tablets, and can be downloaded for free from the Google Play Store.