Samsung Electronics, the leader in home entertainment for over 10 years, today announced that the Samsung SERIF TV has been selected by Oprah Winfrey and the editors of O, The Oprah Magazineas one of Oprah Winfrey’s Favorite Things for the 2016 holiday season. A collaboration between Samsung and Parisian design duo Ronan and Erwan Bouroullec, the Samsung SERIF TV aesthetically and technologically pushes the boundaries of what’s expected from a television.

Oprah recognized the Samsung SERIF TV this year for its unique design that blends harmoniously in the home, either on top of a credenza or via attachable legs that transform the TV into a piece of furniture. With 4K UHD resolution, the Samsung SERIF TV offers the best picture quality available in a 40” TV*, making it just as beautiful to watch as it is to experience. Additionally, the SERIF TV features the exclusive Curtain Mode interface that veils content on the screen to give an abstract impression of what is happening in the background, shutting down content without turning off the TV itself. Even when Curtain Mode is active, viewers can still access services such as a clock, Bluetooth speakers, apps and their photo gallery.



