Samsung is enjoying an enviable celebrity status smartphone position in India, despite Xiaomi having a substantial market share, the Korean tech giant is gaining strength in the 1.3 billion population market with its J series and A series.
Having already firmed up as a preferred choice mobile device in the lower range with its phenomenal sales on the J series, the growth in the mid-range A series has prompted Sammy to develop a whole new processor the Exynos 7904 that will give better features for this potentially lucrative segment.
“The Exynos 7 Series 7904 will enable advanced mobile experiences in a broader range of devices with triple-camera support, powerful performance and connectivity,” said Rajeev Sethi, Senior Director and Head of Sales and Marketing, Device Solutions, Samsung India.
Exynos 7904’s image signal processor (ISP) supports single-camera resolution of up to 32-megapixels (MP) and an advanced triple-camera setup for high-resolution imaging and a number of new features. For instance, a third camera in a smartphone can take panoramic pictures with wide angles or add bokeh effects for aesthetic blur in portraits or scenery shots with more ease. The new mobile processor supports up to faster FHD at 120 frames-per-second (fps) or UHD at 30fps of video playback, and up to FHD+ display for vivid and near perfect mobile entertainment.
Built on a 14-nanometer process, the Exynos 7 Series 7904 is equipped with two Cortex-A73 cores that run at 1.8-gigahertz (GHz), and six Cortex-A53 cores at 1.6 GHz. The combination delivers fast single-core performance required for nimble web browsing, app launching and many other key operations on a smartphone. Samsung is able to develop custom processors based on demographic requirement only because India is a huge market, where millions of smartphones are sold in a day.