Samsung reveals their new line-up of QLED TVs as well as a new product called The Frame. The new products feature designs in collaboration with Swiss designer Yves Behar.

The latest series of QLED TVs is focus on addressing three key consumer pain points through the solutions known as Q Picture, Q Smart and Q Style.

Q-Picture addresses issues in light and colour combination. Using metal quantum dots the QLED TV brings accurate colour and achieves a 100 percent colour volume – the highest on the market today, accredited by Europe’s largest technical-scientific associations, Verband Deutscher Elektrotechniker (VDE). It also boasts a consistent viewing experience regardless of a room’s lighting, with no loss or distortion of colour.

Q Style is Samsung’s solution to designing products that won’t stick out like a sore thumb. The Invisible Connection cable helps manage cords and clutter with a single cord system. Consumers need only a single optical cable that brings all devices together, instead of having multiple set-top boxes and external devices. The No Gap Wall-mount brings the TV right against the wall, with a 15-minute installation process. A range of stands are also available, including a Studio Stand designed like an easel and a Gravity Stand that allows rotation.

The Frame is a new product that is meant to be a different approach to TV. Emulating a picture frame, the TV resembles a picture when ‘Art Mode’ is on. Instead of fading to black as TV screens do, the Frame displays custom design art pieces. Users can choose over 100 art pieces in 10 different categories – including landscape, architecture, wildlife, action, drawing and more. The Frame comes with interchangeable bezels, optional Studio Stand and is fitted with  Invisible Connection and No Gap Wall-mount mentioned above.