Announced in January early this year, the Asus ZenFone Zoom quickly became a sensational smartphone, boasting its capabilities of 3x optical zoom, together with 10 elements Hoya lens. Users can now experience DSLR style shooting experience. The ZenFone Zoom is also the world’s thinnest optical-zoom smartphone.
Incorporating a fine leather finishing, when this smartphone was in my hand, I felt much more confident in displaying the device to my friends and families. Even whilst attending a meeting, colleagues seemed very impressed on how Asus managed to incorporate a traditional Italian leather tailoring onto an aluminium body. Imagine yourself walking around the city feeling like a million dollars when you carry this unique smartphone.
Taking into account the 201 intricate steps taken to produce this smartphone, the Asus ZenFone is built based on aerospace-grade alloy, and 0.4mm diamond-cutting technology. Nano-molding technology is also added to flawlessly fuse together the antenna to the aluminium frame to give it a wonderful look and feel.
The Asus ZenFone Zoom brings out the most vivid colours in your pictures, thanks to its 13 MP rear-camera, which allows you to shoot every picture with unique effects – from manual mode, super-resolution, HDR, low-light mode to many other settings. In fact, Asus ZenFone Zoom is recognised globally for its 5mm ultra-thin edge, industry-leading periscopic lens mechanism. The display comprises a 5.5-inches Full High-Definition (FHD) display and has a 178 degree viewing-angle to render every image to eye-delighting detail.
Asus ZenFone Zoom display is made up of 4-layers of display to give you much improved clarity. As opposed to other premium smartphones, when using in the dark, I felt my eyes watering as somehow the screen is too bright. This is a different experience as a whole to me, as the ZenFone Zoom is planted with a filter that reduces blue-light emissions.
While boasting an Intel Atom processor and a 4GB RAM, the performance of this device still did not “wow” me as I was using it. That being said, I still think that the performance of the device is still sufficient enough to play videogames with crystal-clear clarity and little to no lag. However when launching an app, the phone took a while to respond.
Needless to say, this device has outlasted its predecessors in terms of performance, hence why I think even though it has a hefty price tag to it, Asus managed to impress me with its display and camera functions. I still think there is room for improvement in terms of performance.
Verdict: Planted with a camera that will outlasts other premium smartphones.