According to Counterpoint’s Q3 2020 smartphone shipment report last month, young brand realme became the world’s fastest brand to hit 50million shipments since its inception.
The youngster-focused and online-centric brand, realme has grown rapidly in South East Asia since it entered the market in Q4 2018. The Counterpoint’s Q3 2020 Quarterly Smartphone Market Monitor has reported that the team in realme Malaysia achieved 50% QoQ growth and ranked as Top 2 Smartphone Brand in Malaysia market compared to other SEA countries.
“realme has been winning tens of millions of fans globally and has become a leading choice smartphone brand for many younger consumers. Inevitably, the COVID-19 pandemic has caused negative effects to the global smartphone industry, such as supply chain disruption, delayed market demand, and reduced consumer confidence.
During this period, we expect consumers to shift more towards the mid and budget smartphone segments, opting for value-for-money products. This is the price range where realme has a clear competitive edge with strong product offerings,” commented by Flora Tang, Research Analyst at Counterpoint on realme’s significant growth in Q3.
realme Malaysia caters the demand of online purchase while practising contactless delivery through its e-commerce platforms during the pandemic period. Last week, realme has just recently achieved tremendous sales growth as compared to Double 11 in 2019, the sales growth in Lazada is up to 115% while it has increased 5053% in Shopee.
“It has been a pleasure to witness how realme has further widened its digital presence in Lazada Malaysia and become one of the fastest-growing LazMall brands this year in the Mobile & Tablets category. We look forward to continuing to achieve new milestones together!” said Sherry Tan, Chief Business Officer, Lazada Malaysia.
realme Malaysia would like to thank all the fans for their unconditional support and the team will keep the strong growth momentum by developing more products in various ranges for Malaysians to live a smarter lifestyle.