PUMA and Fossil Group announce the PUMA Smartwatch, powered with Wear OS by Google and equipped with the Qualcomm Snapdragon Wear 3100 platform. The smartwatch is designed to look and feel good with a cut-out nylon and aluminium case, making it feel ultra-lightweight. The textured silicone strap provides grip and breathability, and it’s pretty much what I’d expect from a smartwatch from a sportswear brand.
“Our customers consider technology a must for their lives—they’re looking for a smartwatch that will complement their active lifestyles,” says Adam Petrick, PUMA’s Global Director of Brand and Marketing. “We’re thrilled to introduce our first smartwatch, which embodies the PUMA brand DNA shown in active wear and footwear. The watch will truly allow users to lace up, connect, and go.”
“The smartwatch segment continues to grow at a breath-taking pace and attract new, innovative brands to embrace this trend,” said Pankaj Kedia, senior director, product marketing, Qualcomm Atheros, Inc.
“We are delighted to extend our collaboration with the Fossil Group by adding the Puma brand to the growing smartwatch portfolio. The Puma Smartwatch, which leverages the high performance and low power characteristics of the Snapdragon Wear 3100 platform and builds on Puma’s iconic heritage in lifestyle sports, will bring moments of delight to consumers around the world.”
With Google Fit integration, the PUMA Smartwatch can track activities like Pilates, rowing, or spinning, and count reps from strength training workouts such as pushups. While in “workout mode,” Google Fit can continuously track heart rate, making it easy to keep track of your heart rate range.
PUMA Smartwatch users can also choose from several interactive dial options, like the “Scorecard” dial which displays time, date and heart rate, and gives the ability for users to customise the information they can quickly view at a glance. Users can also upload photos from social media to display straight on their smartwatch; another way to personalize the watch.
The smartwatch will be available for $275 (RM 1150) in November on puma.com and select retailers. For more information, check out the link here. No word on Malaysian availability yet, but we’ll keep you posted we’re updated.