A team of 100 PUBG MOBILE players today participated in the “Run for Fun”, a 5km running event organised by Vanke Group, one of Asia’s leading urban and rural development and living services provider based in China. The run, held for the first time in Malaysia at the Perdana Botanical Garden, gathered office staff from a wide range of corporations and non-governmental organisations with the aim to encourage healthy living for employees.
The event was graced with the presence of YB Dr. Ong Kian Ming, Deputy Minister of the Ministry of International Trade and Industry (MITI).
Themed as a ‘Run for Health, Run for Fun, and Run for Friendship’, the “Run for Fun” event is a major fitness activity in China, and has been organised across 60 major Chinese cities and attended by over 800,000 participants since its establishment in 2013. PUBG MOBILE’s sponsorship of Vanke’s event intended to symbolize the union of traditional sports and esports – thus instilling the importance of exercise and upholding a healthy living philosophy in the esports industry.
The team of 100 PUBG MOBILE players were part of the overall 2500 runners that attended the event.
PUBG MOBILE’s participation at “Run for Fun” aimed to generate awareness about healthy living among esports players in the lead-up to the upcoming PUBG MOBILE Club Open Fall Split Global Finals (PMCO 2019), taking place from November 29th to December 01st . The Global Finals will be the world’s largest mobile esports tournament to date, as 16 esports teams from around the world compete for a staggering total prize pool of USD2.5 million.
While it’s most probably a PR ploy, it’ good to see some reassurance that they realize that while the esports industry is vital, it’s also important to remember to get out of the house and get some exercise in.