mDeC brings the best in technology to flood affected area
2014 did not end with on a high note in Malaysia as many Malaysians on the East Coast had been displaced thanks to the flood that went on in December. To assist in the post flood rebuilding efforts, the Multimedia Development Corporation (mDeC), the Ministry of Communication and Multimedia, and private entities from MSC Malaysia, Digital Malaysia, content providers, Non-Governmental Organisations, and various affiliated ministries and agencies have come together to launch the ‘#TogetherWithU’ community campaign. The goal: to bring hope to all flood victims.
The core of the campaign is the e-Bantuan Banjir (eBB) platform – an integrated mobile-enabled system that incorporates Open Data and Social Media that overlays on Internet of Things (IoT) and Big Data Analytics (BDA) as well as crowdsourced funding and volunteer platforms for individuals and corporations to donate resources.
Under the eBB initiative, MDeC will leverage on cutting-edge technology from the MSC Malaysia community and technology providers to provide high-value solutions to assist in the flood-recovery process. This includes an integration of data-points from various private and public sector sources including a real-time drone images and social media feeds. All data used will provide detailed imaging to identify terrain situations that are stitched together via BDA.
The eBB platform is set to galvanise community support via the eSukarelawan website and mobile apps as it is built to capture and match volunteers from the MSC Malaysia and Digital Malaysia communities to the respective NGOs for post-flood rebuilding tasks. What this platform does is allow volunteers to communicate on the ground to a central online community tagboard. To tie all of these together, the creative content community have stepped forward to provide creative content and animation to create awareness and hope for the flood victims, especially children.
“Coming from a family that also went through the floods years ago, I can truly empathise with the challenges and emotions that the affected are experiencing. It is very heartening to see so many members of the community coming together – whether it is via donations, providing technology to enable predictive analysis, and mitigation of future flood issues, or volunteering to help with the post-flood relief efforts. This epitomizes the spirit of unity and togetherness to always look out for and help our fellow Malaysians in need,” says Dato’ Yasmin Mahmood, Chief Executive Officer, MDeC
