Sony have now unveiled their new logo, and brand, PlayStation Studios; A coagulation of all PlayStation’s first-party games and developers. They’ve even got a new neat opening video that will be featured in advertising and promotional media for the PlayStation 5 when that launches later in the year.
This PlayStation Studio logo will appear on box art as well as artwork from games that Sony produces or develops in-house. However, at first glance, as many have already reported, the video does seem to have similarities to the Marvel opening in their films.
But rather than comic book characters, the video has some of PlayStation’s most iconic game characters from Horizon Zero Dawn, The Last of Us, God of War, Ratchet and Clank, and more.
In an interview with GamesIndustry.Biz, Eric Lempel, Senior Vice President and head of global marketing at Sony Interactive Entertainment mentioned that this new brand will help to ensure players the quality of a game when produced by a Sony games studio.
“We think this is a good way to let consumers know that, if they see it, then the quality games they’ve come to expect from us are here,” Lempel explained. “And this brand will exist for well-known existing franchises, as well as brand new franchises that we have yet to explore.”
This new branding will also be applied to Sony produced games on other platforms. However, he did mention that this wouldn’t be coming to Horizon Zero Dawn when that launches on PC later this year. This branding also won’t be coming to Ghost of Tsushima and The Last of Us Part II, so we should expect other games down the pipeline will feature the new brand.
Added to that, even games that Sony produces with third-party developers will feature the new branding.
“If our studios are managing the production of these games and working with an external developer, it will still come out under the PlayStation Studios brand,” Lempel said.
“It doesn’t mean that we outright own the developer, but it just means we brought it up as a first-party. In a lot of cases we don’t own the developer.”
Some of the studies included under the PlayStation Studios brand are Insomnac, Santa Monica Studio, Naughty Dog, Guerrilla Games and Media Molecule.