PIKOM Driving ECommerce Growth for SMEs

The National ICT Association of Malaysia (PIKOM) signs Memoranda of Understanding (MoU) with five associations to push for local small medium enterprises (SME) to adopt eCommerce.

The agreement sees PIKOM assist members of the associations move to eCommerce through partnerships with PIKOM’s technology enabler member companies, including payment gateway providers, logistics providers and e-commerce platform providers.

The five associations are Malaysia Retail Chain Association (MRCA), Malaysia Wholesalers Association (PPM), Malaysia Digital Chamber of Commerce (MDCC), Malaysian Association of Tour and Travel Agents (MATTA) and SME Association of Malaysia.

The move is in line with the Government’s National E-Commerce Strategic Roadmap to boost eCommerce adoption among Malaysia’s SMEs. The goal is to double the number of eCommerce-enabled SMEs from the present 180,000 to 350,000, by 2020.

The signing ceremony was witnessed by International Trade and Industry Minister, YB Dato’ Sri Mustapa Mohamed at the Malaysia Digital Economy Forum 2018 (MyDEF2018) in Menara MITI.

PIKOM Chairman and E-Commerce Malaysia Chapter Chairman, Ganesh Kumar Bangah said, “PIKOM will act as the platform to link local SMEs to over 100 of our technology enabler members via our new PIKOM eCommerce Fair… We could possibly reach out to the over 700,000 local SMEs to help them tap on the knowledge and expertise of PIKOM’s wide range of Technology Enablers.”

The monthly PIKOM eCommerce Fair is expected to kick off in the first half of this year. It is an ongoing platform to link partner association members to PIKOM technology enabler partners.

Ganesh also sees the MoU generate greater consumer demand – both local and from abroad, for the associations’ eCommerce merchant members via #MYCYBERSALE 2018. PIKOM hopes to see more merchants participate in #MYCYBERSALE 2018, scheduled for September 3 to 7, 2018. Last year, Gross Merchandise Value (GMV) reached RM311 million – a significant 47.4 per cent increase compared with 2016’s RM211 million. Export GMV also jumped by 254 percent from RM11 million in 2016 to RM39 million in 2017.

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